Beef is, and always will be sustainable

There is an ongoing conversation in consumer spaces about beef’s contribution to climate change. In many circles, beef is being painted as a villain that can be minimized and/or eliminated to help solve global climate issues. On the ground, as cattle producers, we know this isn’t accurate. In fact, we know it’s an outrageous lie that’s being used to sell consumers a fake meat product they don’t want or need and one that won’t do anything to solve climate problems. The reality is that we know cattle can be a part of the solution. We know that pasture and rangeland, through proper management, can actually reduce the amount of carbon and more than offset the short-lived methane emissions of our cattle.

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